Personal development coaching

Seize Your Future! Transform Your Resume and Enhance Your Online Presence

This is Part Five of our Series on ‘Considering a Career Change?’


The new year is well underway, and many of my clients are considering their next career move. As you think about getting your brand out to the market, take a moment to consider how prospective employers and recruiters may view your resume and online profile. Starting on a career transition demands a strategic approach to transforming your resume and enhancing your online presence. Practical steps in refining these aspects can significantly enhance your job search prospects in a competitive job market. This blog outlines steps of effective career transitions. From writing a compelling resume to building a strong online presence, learn practical strategies for success. Seize your future – start on your career change journey with a strong and confident professional image.

Seize Your Future – Transform Your Resume

1. Understand Your Transferable Skills

To achieve a successful career change, it’s imperative to identify and articulate transferable skills that are applicable across industries. This involves recognising the core competencies you’ve developed and showcasing how these skills can seamlessly transition into diverse professional environments. Here’s a guide on how to communicate your transferable skills, using the example of someone transitioning from project management to a new field:

Example: Proficient in project management, showcasing adaptability across various business domains.

Now, let’s consider an individual transitioning from project management to business development:

Example: Adaptable project management professional with a proven track record of orchestrating successful initiatives across various business domains. Leveraging expertise in project planning, resource allocation, and stakeholder engagement, currently poised to pivot into business development. An ability to adapt to new situations has been developed in project management, resulting in the capability to identify growth opportunities, cultivate client relationships, and drive business success.

In this example, the focus is on highlighting the versatility of project management skills in the context of business development, effectively showcasing your ability to apply your expertise across different professional realms. Identifying and articulating transferable skills in this manner allows for a seamless and persuasive narrative during a career change.

2. Tailoring Your Accomplishments

Writing a compelling resume involves not just showcasing your achievements but tailoring them to align with the expected deliverables of your targeted position. Your accomplishments should emphasise not only your tangible impact in previous roles but also how those achievements directly relate to the specific requirements of the job you’re applying for. This strategic alignment ensures that your application resonates with the expectations outlined in the advertised Project Management position.

Example: Reduce project timelines by 15%, underscoring a history of efficiency-driven contributions.

Considering the above example, your achievement would be written as:

Example: Enhanced project efficiency by streamlining processes and reducing project timelines by 15%. 

In this example, the accomplishment is tailored to align more closely with the expected deliverables of a Project Management position, showcasing your ability to drive efficiency and meet project timelines – key attributes sought in project management roles.

3. Embrace Keywords and ATS

It is a common problem that people don’t realise the importance of keywords when submitting applications online and how they influence how well your resume performs. Your resume should contain SEO (Search Engine Optimization) keywords and phrases, these are what Applicant Tracking Systems (ATS) look for. For maximum visibility in ATS, it’s essential to align your resume with the specific requirements of the advertised position. This involves incorporating industry-specific keywords that resonate with the terminology used in the industry and the key phrases associated with the role you’re targeting.

Example: Imagine you’re applying for a Digital Marketing Manager position that emphasises online visibility. In that case, your resume should strategically feature keywords such as “SEO strategies,” showcasing your expertise in driving a substantial 30% increase in online visibility. 

This could be presented in your resume as: Implemented SEO strategies, resulting in a 30% increase in online visibility.

This not only demonstrates your proficiency but also aligns with the language and expectations outlined in the job description. Remember, tailoring your resume with the right keywords is equivalent to speaking the language of your potential employers, increasing your chances of getting the attention from  both ATS and human recruiters.

4. Feature Relevant Experience

Select experiences that directly relate to the requirements and expectations of your new career. This may include highlighting cross-functional, responsibilities, or achievements that demonstrate your capability in the target field.

  • Highlight Cross-Functional Projects:
    • Emphasise any cross-functional projects you’ve been involved in, as they showcase your ability to collaborate with individuals from different departments or disciplines. This is particularly important if your new career involves working across diverse teams or requires a multidisciplinary approach.
  • Show Adaptability and Versatility:
    • Use specific examples to illustrate how you’ve demonstrated adaptability and versatility in your previous roles. Discuss situations where you successfully navigated through change, learned new skills quickly, or took on responsibilities outside of your initial job description.
  • Provide Concrete Examples:
    • Instead of making broad statements, provide concrete examples of your experiences. For instance, describe a specific project where you had to adapt to a new industry standard, technology, or work methodology. Quantify your achievements when possible, such as mentioning project outcomes, successful implementations, or positive impacts on the team.
  • Demonstrate Problem-Solving Skills:
    • Discuss instances where you identified challenges, devised solutions, and implemented them effectively. This presents not only your ability to adapt but also your problem-solving skills, which are valuable in any professional setting.

Example: Contributed to cross-functional projects, exemplifying adaptability in diverse professional environments.

Building upon the example above: Led a cross-functional team in the implementation of a new software system, successfully adapting to the evolving technological landscape. This project not only demonstrated my adaptability to emerging technologies but also demonstrates my leadership skills in coordinating a diverse team towards a common goal. As a result, our department streamlined its processes, increasing efficiency by 20%, which directly aligns with my goal of leveraging technology for process optimization in my new career.

Remember, the aim is to paint a vivid picture of your experiences in a way that resonates with your new career aspirations, demonstrating how your past achievements and skills make you a valuable asset in the new role thereby attracting the attention you deserve.

5. Write a Compelling and Informative Summary Statement

Developing an effective summary statement requires a structured approach that captures your professional identity. Ensure that your summary emphasises key skills relevant to the target position, as well as enthusiasm and previous experience. Consider incorporating the following elements into your summary:

Formula: Professional Identity/Title (if relevant) + Key Experiences (with the total number of years worked, except if you have more than 10 years experience, use the words ‘with extensive experience’ instead) + Top Achievements (preferably measurable results) + Top Skills/Expertise/Unique Values (relevant to the job and industry).

Example Statement: Results-oriented Project Manager with over 8 years’ experience driving successful cross-functional initiatives. Demonstrated ability in reducing project timelines, contributing to a 15% increase in overall efficiency. Proven track record of exceeding targets and achieving measurable results. Adept at implementing SEO strategies, resulting in a substantial 30% increase in online visibility. Skillful in project management, demonstrating adaptability across various business domains. Seeking to leverage these experiences and expertise in a dynamic role within project management.

6. Regular Resume Updates

To avoid outdated or irrelevant information, ensure you keep your resume current, not only during career transitions. Regular updates ensure that your accomplishments are documented, providing an accurate professional snapshot.

Seize Your Future – Enhance Your Online Presence

1. Developing a strong LinkedIn Profile

Your LinkedIn profile is a dynamic extension of your resume, offering flexibility for additional storytelling. Consistency is key in terms of messaging, aligning with experience, tenure, and company details, but it doesn’t need to be an identical replica. Rather, it should complement your resume, providing a deeper, more engaging narrative.

Example: Building on my background as a results-oriented Project Manager with over 8 years’ experience, my journey involves demonstrating my ability to reduce project timelines, contributing significantly to a 15% increase in overall efficiency. Throughout my career, I’ve cultivated a record of exceeding targets and achieving measurable results. Demonstrating a track record of exceeding targets and implementing successful SEO strategies. I pride myself on being skillful in project management, illustrating adaptability across various business domains. I am currently seeking opportunities to leverage these experiences and expertise in a dynamic role within project management.

Additionally, make sure you have a recent and professional headshot. In my experience as a career coach, clients tend to have outdated headshots that look very different from their current image. Optimising your LinkedIn profile is all about maintaining credibility and building a strong online reputation.

2. Providing Engaging Content and Thought Leadership

Establishing yourself as a thought leader in your target industry is an effective career transition strategy. This involves actively sharing industry-specific content that reflects your ongoing engagement and contributing thoughtful insights that position you as a knowledgeable and forward-thinking professional.

Example Post: Exploring technology’s impact on patient care – optimistic about the future of healthcare management!

Examining the transformative relationship of technology and patient care has been a captivating journey! As we navigate the ever-evolving landscape of healthcare management, I’m optimistic about the potential positive impacts of technology. From streamlined patient experiences to data-driven decision-making, the possibilities are endless.

As a result of recent advancements in [specific technology], we are rethinking how we approach healthcare challenges. During my recent exploration of this area, I have developed a profound appreciation for the potential benefits it could bring to patient outcomes and operational efficiency. 

Excited to hear your thoughts! How do you envision the role of technology in shaping the future of healthcare management? Let’s spark a conversation and collectively envision the possibilities! #HealthcareInnovation #TechInHealthcare #ThoughtLeadership”

In this detailed example post, the emphasis is on sharing a personal exploration into a specific aspect of the industry – the impact of technology on patient care. The post not only communicates enthusiasm and optimism but also invites engagement from the professional community. By using relevant hashtags, the post increases its visibility within the industry, fostering connections and positioning the individual as a thought leader actively contributing to industry conversations.

3. Network Building and Recommendations

Actively connect with professionals in the target industry to expand your network. Seek recommendations that underscore adaptability and commitment.

Example Connection Request: Your journey in [target industry] has been a true source of inspiration for me. The depth of your experiences and the impact you’ve made have not only caught my attention but have motivated me to seek guidance from successful professionals like yourself.

Having access to someone of your expertise would provide me with insights and knowledge that exceed conventional learning. Your experiences, I believe, hold invaluable lessons and perspectives that can significantly contribute to my own professional growth.

Looking forward to the opportunity to connect with you and perhaps learn from the wealth of experiences you’ve accumulated. Thank you for considering my connection request, and I hope our paths intersect for a meaningful exchange of ideas and insights.

4. Consistency in Personal Branding

Define your personal brand and ensure that the narrative is consistent across platforms. Having a consistent story reinforces your personal brand. Your brand encompasses a holistic approach to shaping and projecting your professional identity. It’s about authentically communicating who you are, what you stand for, and the value you bring to the table.

Example: As I begin a new chapter in the exciting world of [target industry], my enthusiasm is inspired by a genuine passion for making meaningful contributions. With a robust background in [relevant skills], I am eager to leverage my expertise towards achieving [industry-specific goal].

The challenges and opportunities within [target industry] align seamlessly with my professional aspirations, and I am excited about the prospect of being part of a community that is driving innovation and positive change. My commitment to [industry-specific goal] is constant, and I am eager to partner with like-minded professionals who share a similar dedication to excellence.

It is exciting to think about the possibilities that this new chapter holds and the potential impact we can have on the [target industry].

5. Regular LinkedIn Updates

Keep the LinkedIn profile current with recent projects and experiences. Regular updates maintain a dynamic online presence. Frequent updates ensure an active LinkedIn profile, reflecting the latest achievements and expertise.

The Power of Storytelling

Writing Your Career Change Narrative

Develop a narrative explaining the ‘why’ behind the transition. Describe how your unique background and experiences will prepare you for success in the new career.

Example: In transitioning from a career in finance to the dynamic world of entrepreneurship, I’m excited to leverage my financial expertise to drive business growth. Having worked in finance for more than a decade, I have a deep understanding of financial strategies, risk management, and a keen eye for opportunities. Transitioning to entrepreneurship is not just a change in profession for me; it’s a strategic pivot to apply my financial acumen in a more hands-on and creative capacity.

I am passionate about translating my financial skills into tangible business outcomes, from optimising financial structures to fostering growth strategies. Entrepreneurship, with its inherent challenges and opportunities, aligns perfectly with my vision for making a meaningful impact. I am keen to use my financial knowledge, and contribute to the success of innovative and forward-thinking ventures. Looking forward to the exciting journey ahead!


During career transitions, the emphasis is on practicality and a strategic approach. Taking these steps – from skill identification to a consistent online presence – can significantly boost your professional reputation. Remember, a well-crafted resume and a robust online presence are not just assets during transitions; they serve as continuous reflections of your evolving professional journey. Keep refining, stay engaged, navigate your career transition journey with purpose, seize your future and get hired for the career you want!

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During our confidential 15-20 minute Discovery session we will start by establishing a personal connection and setting the tone for a comfortable and trusting coaching relationship. The following steps will be taken to achieve this:

To accomplish this we need to discuss 4 things;

  • Provide you with the opportunity to share how the coaching experience can best serve your needs. The conversation will be open and supportive, allowing you to freely share your thoughts and feelings while being supported throughout.
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  • We will explore the initial steps to reach your goals through a collaborative process.
By addressing your needs, we can determine the most effective approach, outline next steps, and begin creating a vision for your future.My Commitment: As a coach, my commitment is to your success. You will be listened to attentively and non-judgmentally, get honest feedback, and be empowered and supported to achieve your goals."


Choose Yvonne Cohen, and unlock an experience that leverages her journey to propel your journey. Expect a career or life-changing encounter that not only meets your expectations but surpasses them, delivering the transformative results you're seeking.


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Personal development coaching